5 Ways to Keep Track of How to Beat Your Competitors in SEO

Every business is competing for rankings with other businesses in the search engine results page (SERP). According to SEO expert Auckland if you want to beat your competitors, you will need to keep track of how to execute effective SEO strategies. Keywords Keywords are the words or phrases that people search for online. You can find valuable information about these keywords from a variety of sources, including Google Insights and Google Keyword Planner (both free to use). To get started, type in a few of your top competitor's most popular keywords into Google Insights and see what shows up as a result. Then scroll down to "Keyword Ideas" and click on the first option to view all related keywords (including those with low search volume). This gives you an idea of how many people are searching each term and how competitive it is. At this point SEO Expert Auckland said that if you're looking for long-tail phrases—keywords that aren't commonly search...