5 Ways to Keep Track of How to Beat Your Competitors in SEO

 

Every business is competing for rankings with other businesses in the search engine results page (SERP). According to SEO expert Auckland if you want to beat your competitors, you will need to keep track of how to execute effective SEO strategies.

Keywords

Keywords are the words or phrases that people search for online. You can find valuable information about these keywords from a variety of sources, including Google Insights and Google Keyword Planner (both free to use).

To get started, type in a few of your top competitor's most popular keywords into Google Insights and see what shows up as a result. Then scroll down to "Keyword Ideas" and click on the first option to view all related keywords (including those with low search volume). This gives you an idea of how many people are searching each term and how competitive it is.

At this point SEO Expert Auckland said that if you're looking for long-tail phrases—keywords that aren't commonly searched but are more specific than our initial list above—and checking their monthly search volume so we can determine which ones would make sense for our site's SEO strategy moving forward

Link-building

Links are the most important factor in SEO. They’re your votes of confidence from other websites, and they can be the difference between a successful campaign and one that falls flat.

You need to go out and get links from relevant sites. You don’t want your link profile filled with spammy pages that have little to do with your product or service. That won't be perceived positively by Google's algorithm, which is constantly looking for ways to tell who deserves credit for what content—and why.

Titles and Meta Tags

In the context of SEO, titles and meta tags are your best friends. They're not the only thing you should optimize for, but they are among the most important things to focus on. The title tag is what shows up as an auto-complete in Google search bar results and it's also what shows up in other places like social media and email inboxes. You want people to click through so make sure your title is compelling enough so people don't skip over your article without reading it!

 

The meta description isn't quite as important as a title tag because it doesn't appear anywhere except on the search engine itself—but that doesn't mean you shouldn't optimize them!

Quality Content for SEO

If you want to be an SEO expert, you've probably already heard about the importance of quality content. But what does it mean?

• Well-researched and relevant. Your content should be useful and interesting to your target audience. It should answer the questions they're asking, and it shouldn't only do this once but rather over and over again as they keep coming back to your site. 
• If someone has a question about how something works or how to do something, then you should have an article that addresses that subject in detail.
• Well-written with correct grammar and spelling (auto-correct can be your friend). This is where things get tricky: many people know that they need good content for SEO but don't know exactly what constitutes "good." 
• They may write poor sentences out of habit or just because they're too lazy to pause for a moment before pressing send on their blog posts or emails; meanwhile others might pepper their work with technical jargon that doesn't make sense outside a specific industry context (after all, most people aren't experts themselves!). 
• That's why SEO expert Auckland says "good" here we're talking about both quality—in terms of being well written—and relevance—which means addressing other topics besides just those directly related specifically towards one's own business interests/roles/etcetera!

Strategic placement of keywords

The right keywords in the right places can help you rank higher on search engines. The following are some tips to keep in mind:

• Use keywords in the right order. This means that you should place your most important terms first and then work your way down to less important ones, so that they appear after the most important ones, but before less important ones. 
• Use keywords in the right amount (i.,e., don't overuse them). Too many repeated keywords will turn off readers and could even get you into trouble with Google since they don't want sites being penalized due to keyword stuffing or spambots trying too hard to rank well based on certain types of searches only (like how a lot of sites rank high when someone searches something like "what is seo?"). 

Conclusion

We hope you enjoyed this tutorial on how to beat your competitors in SEO. Remember, there are many ways to do this, but the most effective way is by analysing their content and finding patterns that can be improved upon. With these tips in mind, it’s time for those who don’t have a website yet to get started on theirs!